Franchise growth in Sacramento


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•The Sacramento area has been a magnet for prospective franchise operations amid an improving economy
•In the past two years alone, more than 20 franchise businesses have either set up shop or announced their intention to enter the area
•Other franchisers say they can’t wait to recruit franchisees in the Sacramento region
•Experts point to the area’s relatively large, widespread population base; its proximity to the Bay Area; and its relative affordability compared with other large metro markets in California