Reaching Your Customers

Demographic Statistics

DIGITAL: 65% MORE likely to spend over 20 hrs online/week
NEWSPAPER: 68% MORE likely to read one print edition/week
MAILBOX: 4% MORE likely to have purchased from a mail-based offer
TELEVISION: 62% LESS likely to watch over 40 hrs of TV/week
RADIO: 27% LESS likely to listen to 12 hrs of radio/week

  • We know what consumers interact with our products and how they can fuel your business goals.
  • For example, the important moms with money segment is: a strong digital user; will read one edition of the newspaper; and is a market average consumer of mail based advertising.
  • Both television and radio usage rates are well below the market average.